Today’s mobile networks are faster than ever before (and they’re only getting faster), but just because you can stream Netflix in HD doesn’t necessarily mean that your entire mobile internet experience is going to be silky smooth: high bandwidth helps, but there’s a lot that happens when you do something like tap a link in an IM, and that means a lot of steps where things can get slowed down. Today Google announced a new initiative to help greatly reduce the lag when we try to access content on our phones, sharing word of the Accelerated Mobile Pages project.
AMP is all about getting the internet onto your phone as quickly as possible, whether that’s web articles, video, or images. It does so with the help of a few tricks, namely reduced overhead and optional network caching. The AMP standard is based on HTML but strips out some of the more esoteric stuff, resulting in a streamlined markup language that’s designed to be easy for mobile browsers to render super quickly.
When you combine that with cached copies of content in the cloud (say that three times real fast), including an offer from Google to help cache that data for free, it should hopefully add up to a system that not only gets stuff to your phone faster, but gets it up on your screen near-instantaneously.
Google’s releasing all its Accelerated Mobile Pages resources as an open source project on GitHub, and has the support from both major publishers, as well as online platforms like Twitter and WordPress.
Source: Accelerated Mobile Pages Project
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